How is failure perceived within your company? Is it ok to admit that something went wrong and own up to it? And what does a Dinosaur have to do with it?

Andreia developed the Dinosaur principle, a methodology and framework on how to cope with failure in a constructive, productive and growth-oriented way – a structured approach, which has proven to be successful both at an individual and at a team level. This approach was featured in the book Psychology of Entrepreneurship published by Springer Verlag, where she was invited to contribute a whole chapter on the topic.

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